Lauren Greenwood
@laug
Lauren Greenwood
In 2021, the British Fashion Council’s Institute of Positive Fashion addressed the impact of the fashion industry. Their top key target outcome? Reduce the volume of new physical clothing.
good on you • Degrowth: The Future Fashion Could Choose
Cross-pollinate ideas from different industries, disciplines, and places. Surround yourself with a diversity of people and develop a variety of skills. The space between ideas will give you a fresh perspective that you can use to problem solve and come up with new ideas.
David Perell • How to Maximize Serendipity - David Perell
“I used to tell this story, about my theory of fucks. The theory goes like so: you are born with so many fucks to give. However many you’ve got is all there is; they are like eggs, that way. Some of us are born with quite a lot, some with less, but none of us knows how many we have. […]
I still tell this story but I’ve changed it somewhat. Like most
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Typical R&D investment for the fashion industry is <1% of sales, compared with about 10-15% for consumer electronics companies and about 20-30% for pharmaceutical and biotech companies.
(35-Boger et al., “Financing the Transformation.”)
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
... See moreOn the other hand, there was a succession of positive news.
For example, in March 2024, Infinited Fiber Company announced that it had completed a US$40 million-plus round of financing from strategic investors including H&M and Fast Retailing.
A few days later, H&M announced Syre, a new recycled synthetics venture in collaboration with the e