Lauren Greenwood

“I used to tell this story, about my theory of fucks. The theory goes like so: you are born with so many fucks to give. However many you’ve got is all there is; they are like eggs, that way. Some of us are born with quite a lot, some with less, but none of us knows how many we have. […]

I still tell this story but I’ve changed it somewhat. Like most

“67% of cotton exports are highly affected by climate disasters.”

(40 - Business of Fashion, The State of Fashion)

Typical R&D investment for the fashion industry is <1% of sales, compared with about 10-15% for consumer electronics companies and about 20-30% for pharmaceutical and biotech companies.

(35-Boger et al., “Financing the Transformation.”)

On the other hand, there was a succession of positive news.
For example, in March 2024, Infinited Fiber Company announced that it had completed a US$40 million-plus round of financing from strategic investors including H&M and Fast Retailing.
A few days later, H&M announced Syre, a new recycled synthetics venture in collaboration with the e