Matt Klein

Quality content without marketing has a chance, but content with perfected cultural-fit marketing is poised for stardom.

12% of Americans claim to have zero friends today, which is 4x the number of people who said the same 30 years ago.

In our moment of radical uncertainty, watching resolution provides our craved reassurance. Second-hand closure relieves us.

In a sense, this is another manifestation of “Power to the People.” While often viewed through the lens of socio-political or -economic strife, this flock toward the excessive and extravagant is a push against another type of commercialized institutionalism:  wellness .

From seductive night luxe, to innocent kidcore, it’s as

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Karl Marx claimed that “Religion is the opium of the people,” but instead, modern religions are really the amphetamines of the people.

Miquela is a caricature of many users’ own Insta presence. We strive for and fawn over her exaggerated life, but ignore the warning: it’s not real.

The maps of the world drawn by the medieval cartographers were so hopelessly inaccurate, so filled with factual error, that they elicit condescending smiles today when almost the entire surface of the earth has been charted. Yet the great explorers could never have discovered the New World without them. Nor could the better, more accurate maps of t

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For Gen Z, everything is content and all content communicates.Sharing a headline is a message. A photo is a vibe. A video is a mood. For a generation which holds such complex, nuanced sentiment, these nonverbal but colorful mediums are required to get across what's felt.