Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
Supply: The people that create for all purposes in today’s modern economy, and the creative media assets, which they then distribute to their audiences.Incentives: Market mechanisms that financially and socially incentivize the creation, distribution, and consumption of creativity.Demand: The people that consume creativity and the channels by which... See more
Fast Company • fastcompany.com
"Our primary barrier is what I have been saying since I started this job at OSF, and had actually been saying it at the Denver Center too: This industry has relied so heavily on one generation of theatregoer. And that generation has been great to us; they have come to see our shows, they have given us their resources, they have put us in their will
... See moreAmerican Theatre • Oregon Shakes Restructures, Scales Back With Eye to Future
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (‘Old Town Road’) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor — most likely as an album rather than a single.
BARLOW I’ve been livestreaming while singing and songwriting for an audience since I was a teenager. It’s like a muscle; the more you do it, the better you get at it. Emily has classic training and is incredibly educated in her craft. I am not, so it was just sort of my process to gain an audience’s perspective on what they thought and how I could ... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
IP as Platform
dougshapiro.medium.com
On Sunday, with about six years of musical-theater writing experience between the two of them, the Gen Z songwriting duo beat out a list of powerhouse Grammy nominees that included Andrew Lloyd Webber’s “Cinderella”; Conor McPherson’s “Girl From the North Country,” built around Bob Dylan songs; and a Stephen Schwartz musical.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
We know that fans and fandom properties that were once on the periphery are now at the cultural center. We have been imbued with power and we have become part of a cultural–and political–war.
Shawn Taylor • We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
New York Timesnytimes.com
Livestreaming and