Jean

@jean

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There’s something to be said for this point of view. In fact, one of the take-home lessons of Buddhist philosophy is that feelings just are. If we accepted their arising and subsiding as part of life, rather than reacting to them as if they were deeply meaningful, we’d often be better off.

Robert Wright • Why Buddhism is True: The Science and Philosophy of Meditation and Enlightenment

"It is rarely a mysterious technique that drives us to the top, but rather a profound mastery of what may well be a basic skill set." —Josh Waitzkin Mastery of basics, not secret techniques, makes legends. Look at Roger Gracie's BJJ dominance—leverage and positioning. Jiro Ono's 3-star sushi hinges on rice and fish quality. Dieter Rams' design? 1... See more

The length of each Value Newsletter is entirely up to you. Again, that is a product of what the newsletter is supposed to achieve for your audience, not some arbitrary minimum or maximum number of words.

For reference, our Emergent Marketing Newsletters generally are between 1,000 and 2,000 words, with many hovering around 1,500 words. That seems to... See more

Dor- I use Google Analytics for general website tracking and Wicked Reports for attribution

reporting

Think about the “character arcs” (transformations) you want your POP to go through:

What are their desires (clear visible outer goal)?

What internal limiting beliefs are holding them back

(inner arc)?

What experiences can you give them that will move them closer to you, and the solution to their problems?

Solving problems for your POP is less about givi... See more

Because it can take time to create multiple SPPs and other assets, we recommend that you create your VNL immediately after your RBS so you don’t miss opportunities to bond with and nurture your audience when you’re building out revenue-generating assets.

After collecting our ‘beats’, we start writing with the extended manifesto-length version. For us, a ‘manifesto’ represents a compact message made up of five elements:

A big idea that captures attention.

A thesis statement that expresses a controlling idea succinctly.

Contextual elements to shape beliefs by establishing authority and empathy, providin... See more

Reflecting on my own life experience, I think reducing one's cowardice by half creates far more utility than tripling or quadrupling one's analytical intelligence

X. It’s what’s happening

A VNL can be a placeholder for one of the most important activities we do, which is developing and enhancing our relationship with our audience.