Jason
@jasonslibrary
Jason
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
As John Lasseter likes to say, ‘our films don’t get finished, they just get released.’” – Pete Docter, Pixar (source)
TWN Issue 15: Embracing a "Fractal Bud" in Knowledge
Business Quotes and
“People learn, early in their lives, what is their reason for being,” said the old man, with a certain bitterness. “Maybe that’s why they give up on it so early, too. But that’s the way it is.” - The Alchemist, Paulo Coelho
raison detre and
The extreme of the Shadow response is related to the level of denial not the extreme nature of what is being denied.
Dr. Matthew B. James • Integrate the Shadow, Master Your Path
Aimlessness is a vice, and such drifting must not continue for him who would steer clear of catastrophe and destruction.
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Most CEOs are CEOs because they started the businesses they run - not because they are abnormally smart or qualified.
Often they’re the least qualified people in the company, since they’re the only ones who didn’t go through an interview process.
Often they’re the least qualified people in the company, since they’re the only ones who didn’t go through an interview process.
Sahil Lavingia • Tweet
Business Quotes and Thought provoking
On founders who become CEOs, interesting way of seeing things
Victories attained by right thought can only be maintained by watchfulness. Many give way when success is assured, and rapidly fall back into failure.
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Reminds me of how we often slow down before we reach the finish line in anticipation of finishing, and in doing so, finish short or make a mistake. “Don’t stop when you’re tired, stop after you’ve finished”
“Almost everything will work again if you unplug it for a few minutes, including you.” ~ Anne Lamott
TWN / Issue 13: A Case for Sovereignty
C.S. Lewis advice on writing