Jason
@jasonslibrary
Jason
@jasonslibrary
Business Quotes and Thought provoking
On founders who become CEOs, interesting way of seeing things
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Anyhow, the older I get, the less impressed I become with originality. These days, I’m far more moved by authenticity. Attempts at originality can often feel forced and precious, but authenticity has quiet resonance that never fails to stir me.
The extreme of the Shadow response is related to the level of denial not the extreme nature of what is being denied.