Jaskaran Singh
@jaskaransainiz
Jaskaran Singh
Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities
TikTok—one of the biggest repositories of AI slime—is exploring the possibility of releasing virtual influencers to compete for brand deals against its human influencers. Instead of a brand paying a human influencer five or six figures to flog its clothes or cars (a sum TikTok doesn’t get a cut of) the platform wants to offer brands the option of u... See more
Is the ‘Dead Internet’ theory suddenly coming true? This could be a sign
Ideas, not technology or invention, are what change the future most, and that is what you should be betting on. Parsley has great tech, but it is the shifting cultural convention that will change their future, and every day they are speeding that change along.
The future isn’t new technology. The future is changed people. Your brand should be placin... See more
The future isn’t new technology. The future is changed people. Your brand should be placin... See more
Jasmine Bina • There Is No Brand Strategy Without a Prediction
“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.... See more
"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts
Rethinking the unbearable weight of self-promotion
Most artists don’t contribute enough to Internet Culture. When they promote, people don’t support or build conversation around them. Charli’s been there to represent Internet IT-girls, preserve pop culture rituals and to empower the hyperpop genre on socials.
björk said that trying to communicate through talking feels like trying to put the ocean through a straw