Itay Dreyfus

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

There’s an activity that the Barrel partners have been doing for a while: reaching out to a couple of contacts per week. These have typically been former clients, industry acquaintances, other agency operators, investor types, old friends and classmates, etc. It’s been a practice we’ve kept up weekly since 2017.

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

I have some great memories of talking about “investing in things that doesn’t change”

They are more like the rules of the product, conscious choices towards a desired behavioral end.

Really unpopular opinion for designers: it's easier, more joyful and beneficial to do free work for someone you like, than design and release your perfect portfolio with case studies. The only rule for free work is that you should be the one to offer it, and not asked to do it.

It's a simple way to sustain an ongoing always-on outreach to nurture your network. This is the lifeblood of generating consulting work.

"The amount of serendipity that will occur in your life is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated." https://t.co/KfFpouh7Dm