Nicole Ingra

It turned out that the recipe for their swarm-like collaboration had been simple: provide a platform of connection to those with a common desire.

it’s great to suck at something.

“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”

Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more

Serendipitous discovery, creative exploration, intrinsic inefficiency: they all come back to play.

Indeed, 60% of Gen Zers and 62% of Yers believe that how you present yourself online is more important than how you present yourself IRL.