Caroline Mays

“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams

When we presume to lie for the benefit of others, we have decided that we are the best judges of how much they should understand about their own lives—about how they appear, their reputations, or their prospects in the world.

By definition, good enough is good enough. If the spec isn’t what you need, change the spec. But perfect is unattainable and perfect is a place to hide.

Change your project, change your future. And your project is a direct result of the clients you choose to serve.