Hugo
@hugohoppmann
Creative Director and Designer 🍋 Founder of Present
Hugo
hugohoppmann.com
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.... See more
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.... See more
Sublime
"Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things."
- Ray Bradbury
- Ray Bradbury
Sublime
Get customers to talk about their problems, not your product.
Scott Belsky • Talent Density, Feeling Special as a Service, Moving Past Prompts, and Product Leadership.
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
from The Elegance of Nothing
from The Elegance of Nothing
