Hendrik

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself . a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence

Step one is choosing an objective for your post, such as:

1. Open people’s eyes by proving the status quo wrong. Example.


2. Share a solution to a tough problem. Example.


3. Distill an overwhelming topic into something approachable. Example.


4. Tell a suspenseful and emotional story that imparts a lesson. Example.


5. Articulate something everyone’s thinking about but

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But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more

the digital world is in many ways a mathematical world and it thrives on models which may

or may not bear a very close resemblance to real human reality

In the United States, long known as the land of opportunity, the chance of middle-class earners’ moving to the top rungs of the earnings ladder has dropped by approximately 20 percent since the early 1980s

These days many of the best online social experiences happen in very small-scale environments. A few friends, a loose microcommunity, a cozy corner with the right vibes.

It's in the air, thick with it, even, in certain places — the cozyweb, the indieweb, the slow web; tiny internets and run your own social; independent creative communities, local le... See more