Hendrik

Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense, m... See more

Scenario number one is a disparity in economic power, in which the folks with the data and the algorithms have—and add all of—the economic value, and the rest of the workforce adds little or none.

That scenario could create an awful social disruption.

My minimalist sharing practice:

These days, the practices I have for marketing / sharing my work is simply:

1. Create something


2. Share on my website (aka, world-building)


3. Send a letter about it (newsletters)

In the United States, long known as the land of opportunity, the chance of middle-class earners’ moving to the top rungs of the earnings ladder has dropped by approximately 20 percent since the early 1980s

People who care about internet monoculture and control are often told they’re nostalgists harkening back to a pioneer era.

Step one is choosing an objective for your post, such as:

1. Open people’s eyes by proving the status quo wrong. Example.


2. Share a solution to a tough problem. Example.


3. Distill an overwhelming topic into something approachable. Example.


4. Tell a suspenseful and emotional story that imparts a lesson. Example.


5. Articulate something everyone’s thinking about but

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