Guía Carmona

In the 2020s, consumers will embrace algorithmic forms of consumption that leverage personal data to automatically deliver exactly what they want: that means much reduced need to scroll, choose, or click. Millions are already happy to let Spotify take charge of their music experience. Now, expect that mindset to spread to products and services, too... See more

spending too much time in the big algorithmic feeds winds up being a form of intellectual monocropping. It’s not terribly diverse or surprising. It’s not that the stuff in your feeds is all bad; some of it’s great! But it’s got a deadening sameness to it.

1. “We tell stories because we have a hollow place in our heart. You don’t fill that with success. You fill it by finding yourself in the stories you tell.”

–Guillermo Del Toro

We are reaching towards something that knits us back into the fabric of life, but on a simpler level, we’re seeking joy and fun outside of the noisy commercialism of the shopping mall or nightclub.

Technology treats the process of consuming and the process of creating as distinctly different, when the reality is that for our brains, the process of absorbing a book is not all too different from the process of producing one. We are always seeking new connections, combining and recombining old ideas to produce new ones. So why is it that we cons... See more

Synthesis is where taste develops.

Many of us are looking for opportunities to come together with others, to make sense of time and the wild uncertainties of the world out there, and perhaps even to experience ‘enchantment’ in the places where we live! Lots of us don’t feel totally comfortable with formalised religion, so we’ve lost access to many of the rites of passage that were s... See more

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why w... See more