Lisa Grimm

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more

Code is cheap. Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry.

But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or co... See more

Your audience knows better than anyone else what you should be posting.

Great artists don’t study art history to figure out what art to create. Great founders don’t analyze the market to figure out what product to build.

their company culture being built around S.T.E.W. an acronym for Satisfy the customer, work together as a Team, strive for Excellence in everything you do and get the customer to say Wow—they don’t do them like Stew anymore.

Since social media platforms provide easily accessible performance data, creators and brands are incentivized to only post algorithm-tested images. Knowing what “works” means fewer people are interested in taking visual risks, resulting in long-term visual homogenisation.

Community is internet-native media. Yet the vast majority of creators and publications are still built around the value of content . It’s no wonder why today’s digital media businesses are deeply broken.

Celebrity cookbooks are curious beasts, brand extensions of public figures we often do not associate with eating. Sometimes, the results are charming and unexpected: see, for example, titles from Snoop Dogg, Sophia Loren, Dolly Parton, and Valerie Bertinelli. Sometimes, they aren’t. Regardless, all celebrity cookbooks telegraph the same underlying,... See more