Galit Rubin

“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”

This video declares that the age of brands as stories has ended. There are no more ninety second spots that tell a tale, he argues, now there’s only vibe, something more like sentiment or affect – what's picked up in a crowded feed, two or three seconds between footage of catastrophic climate change and a monkey who’s learned to do makeup tutorials... See more

This situation is not unprecedented. In preindustrial times most people's jobs made them strong. Now if you want to be strong, you work out. So there are still strong people, but only those who choose to be.

It will be the same with writing. There will still be smart people, but only those who choose to be.

In an age of distraction, nothing can feel more luxurious than paying attention.

One week everyone is embracing a brat summer, and the next they are approaching life in a ✨very mindful, very demure✨ way. Demure has done a Pilates class, ordered their green juice and gone to the Sunday morning market for their weekly groceries all before brat has even rolled out of bed. Brat is waking up at a random sharehouse in Fitzroy and dri... See more