Creator Economy, AI & retail-tech investor | J.D. & J.M. | PNG collector | Musical lover | Happy to chat, using Cal.com link below to book calls (https://cal.com/darrenli)
If popular Creators are using Beacons, their followers will start using Beacons too, and the loop continues. The loop is working: Beacons generates 77% of new users from this viral growth loop, and 18% from an incentivized referral program, meaning that 95% of new users come from other users.
Perhaps Dixon is right that Web 3.0 will play a role in the future of online creative careers, but it’s also clear that Ball and Enjeti, Hilton Carter, Maria Popova, and any number of successful podcasters didn’t depend on a technological breakthrough of this magnitude to put Kelly’s theory into practice right now. The key to their success seems in... See more