Writing

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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Lately, when I’m stuck on a piece, I will print everything I’ve written and re-read it with a pair of scissors in hand. As I go, I will cut out the pieces that feel like they’re working: a phrase here, a sentence there, entire paragraphs if I’m lucky. Then I’ll lay out all the cut-out pieces on my desk and move them around, trying to find the right... See more

Here are some other techniques people use to access and maintain the zone:

• Introducing a long delay between when you do the work and when it is shown to the world. Annie Ernaux writes about this in A Simple Passion, a memoir about how she becomes obsessed in a banal way with a man who is having an affair with her—the thought that others will read th

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