Social Media Escape Club

Having a lot of social media followers or fame doesn’t guarantee it will sell. The singer Billie Eilish, despite her 97 million Instagram followers and 6 million Twitter followers, sold only 64,000 copies within eight months of publishing her book. The singer Justin Timberlake sold only 100,000 copies in the three years after he published his book.... See more

If you’re just posting and platforming because you feel like you should , then the point is to help tech billionaires buy more super yachts.

It’s not about the brand identity you’re selling. It’s about the world you’re creating.

My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.

I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more

When I was acting, some of the BEST advice I ever got was from a choreographer who told me, "Courtney, you're working too hard. Let the audience come to you." I leaned back, and the scene started working. I think it's a similar thing to Paul Rudd showing that clip. He didn't have to push, in fact, he let the line go a little bit slack. And then we,... See more