Thought Leadership

Here's the bottom line: building a podcast audience is hard. I'd argue it's the hardest audience to build, but it's also the most valuable audience you can build.

Markus Dohle, CEO, Penguin Random House, says the top 4 percent of titles drive 60 percent of the profitability. That goes for the rest of them too:

Artists are agents of invention who attempt to change the dominant conventions (although many individuals operating under the rubric of "artist" have much more pedestrian and commercial goals.)

1.9.1 The avant-garde exposes, devalues, and alters existing conventions in search of new cultural arrangements that could provide new aesthetic experiences... See more

Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for dire... See more

Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”