Third space connection

Not using a phone taught me what a phone is really for. It’s not for communicating with other people, getting directions, reading articles, looking at pictures, shopping for products, or playing games. A phone is a device for muting the anxieties proper to being alive. This is what all its functions and features ultimately achieve: cameras deliver ... See more

honestly people are starving for more collective experiences, not more siloed hyper-personalized things

gathering in person is a profoundly inefficient affair but it is a profoundly human affair. we won't be able to measure what it means to be here. we traded off the efficiency of our screens for humanity. we came for a vibe.

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.

cohorts deliver unexpected outcomes. And here’s why you should really care about cohorts - businesses and individuals operating in uncertain environments and looking to do new things (“innovation”) need operating principles that enable and empower new outcomes.

Cohorts - inside the organization, outside the organization - are the operating logic of... See more

Encountering for the first time communities in the real world founded on ideas, I began to realize that I had always felt what my friend David Perell calls “intellectual loneliness.” It’s a feeling that almost no one in your social circles shares the same passion for ideas as you. I realized I had always felt that there was no one I could share my ... See more

I want work that is meaningful and rewarding but that also allows me to pick up my kids from school or edit this book from a beach house. I don’t want to be shackled to a desk in some tower from nine to five, Monday to Friday. But I also don’t want a life where I sit at this desk in my house, in the same sweatpants, day in and day out, logging in a

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