the state of podcasting

‘Decoder Ring’

Willa Paskin’s deep-dive investigations into questions you never thought to ask (Is Parmesan cheese “authentic” Italian? What ever happened to slow dancing? What was the deal with hovercraft?) are more rigorous than they need to be, which is what makes them so fun. Paskin — a former television critic, and among the best writers worki... See more

Von’s This Past Weekend is huge. It’s currently the eighth-most-popular podcast in America, sandwiched between This American Life and The Ben Shapiro Show . No. 1 is of course The Joe Rogan Experience , where the bros burble for hours on end. Where cigars are smoked and theories are floated. Von has been on Rogan’s show multiple times, and while Th... See more

Compare that to the first-time listener experience for fiction podcasts, which is quite bad, if I’m being brutally honest. Install a podcast-listening app—or choose the one that is already on your phone, possibly one you play music with or maybe watch videos in?—and choose a fiction podcast. No, not just any podcast. A fiction podcast. Yeah. You go... See more

The goal, as I understood it, was to build a small, independent production company that specialized in high-end, smart and funny content with a strong point of view.

Sports audio plays an integral role in female sports fandom – 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year.

The industry is primarily funded by two groups: advertisers sold on the premise that they can reach young, educated consumers, and technology companies looking to turn listeners into paying subscribers with a relatively cheap-to-produce form of media.

The audience for podcasts continues to grow, with 42 percent of Americans 12 and older reporting last year that they had listened to one in the previous month, according to a report by Edison Research.

The company, which declined to say how much it is spending on the Grinch campaign, now plans to apply the tried-and-tested Hollywood concept of intellectual property to more podcasts, prioritizing ideas that might expand into books, TV series, live events and other podcasts, Blake said. It needs multipronged marketing campaigns to generate enough i... See more