the state of podcasting

Sport podcast listeners were 2.3x more likely to trust podcast adverts, compared to print and sports radio consumers, with sport podcast advertising second only to TikTok when it came to ad impressionability. This trust and engagement in turn could be influencing consumer behaviour in response to adverts, with sport podcast listeners 1.3x more like... See more

Betches is exploring a variety of strategies to grow, from sports and events to a splashy podcast deal with the TikTok news star V Spehar of Under the Desk News. It’s in talks for a partnership with the comedian Ilana Glazer (a gushy fan who described Betches as “if ‘Broad City’” — her cult hit TV show — “were a media company”).

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the m... See more

The goal, as I understood it, was to build a small, independent production company that specialized in high-end, smart and funny content with a strong point of view.

The great podcast saturation has pushed companies to think more deeply about their brand to build a loyal audience across multiple shows. More companies are following the path of streaming services and magazine publishers by launching subscription models, offering live events and access to talent as part of a package deal.

The company, which declined to say how much it is spending on the Grinch campaign, now plans to apply the tried-and-tested Hollywood concept of intellectual property to more podcasts, prioritizing ideas that might expand into books, TV series, live events and other podcasts, Blake said. It needs multipronged marketing campaigns to generate enough i... See more

When I started Subway Takes, part of it was this desire to have a podcast. Everybody has a podcast. I don't. I had talked to a lot of comedians who had invited me to start podcasts with them. And I was like, why? And they're like, “I just need clips for my Instagram or TikTok.” And I was like, what if I just made a podcast where the clips were the ... See more