the slop era

This video declares that the age of brands as stories has ended. There are no more ninety second spots that tell a tale, he argues, now there’s only vibe, something more like sentiment or affect – what's picked up in a crowded feed, two or three seconds between footage of catastrophic climate change and a monkey who’s learned to do makeup tutorials... See more

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

Because they are not well funded, leftist creators also don't have money to pour into production teams or marketing for their independent media businesses. While Bari Weiss and other billionaire-backed right wing influencers who cosplay as independent media can hire large staffs and run national ad campaigns thanks to their robust funding, progress... See more

Moodboarding as a practice is maxed out. It’s become a nearly absurdist consumer hobby, and it’s part and parcel of our algorithmic reality, targeted yet vague. Similarly, slop can’t be meaningfully curated because there are too many actors, algorithms, and microtrends being expressed simultaneously, in too many automated iterations.

We’re seeing endings everywhere, in both obvious and non-obvious ways. Let me count the ways.Despite Trump’s non-brand-approved appearance, McDonald’s is failing as a major E. coli outbreak hit their (icky) onions (along with Burger King and Taco Bell too), sending shares down. It’s not just the E. coli but one of the brand’s fry suppliers closed m... See more

The conservative media landscape in the United States is exceptionally well-funded, meticulously constructed, and highly coordinated. Wealthy donors, PACs, and corporations with a vested interest in preserving or expanding conservative policies strategically invest in right-wing media channels and up and coming content creators.

This creates a well... See more

“If your stuff’s not performing well ... you might be aware that the algorithm is doing some shenanigans to tank your views or likes,” explained Kate, but that awareness doesn’t always translate into frustration with the platform. “There’s this doubt that creeps in about your own work, what you should be doing,” she shared.

Saleability, not substance, is the issue.