The new internet economics

Today there’s a market for everything, no matter how obscure or weird. Delighting the weirdos and outliers is the business model of the long tail.

Great questions don't appear

suddenly. They gradually congeal in your head. And what makes

them congeal is experience. So the way to find great questions is

not to search for them — not to wander about thinking, what great

discovery shall I make? You can't answer that; if you could, you'd

have made it.

But overall, both research efforts themselves (*cough* behavioral economics *cough*) and “debunking” efforts can be naive in this clueless way, causing infinite regress of levels of bunking/debunking that goes nowhere. Because reality is messier than you think and people are more malicious than you think.