The 22 Immutable Laws of Marketing
The Law of Acceleration - Successful programs are not built on fads. They are built on trends.
The 22 Immutable Laws of Marketing.
The Law of Division - Over time, a category will be divided into two or more categories.
The 22 Immutable Laws of Marketing.
The Law of the Mind - It's better to be first in the mind than it is to be first in the marketplace.
The 22 Immutable Laws of Marketing.
The Law of Line Extension - There is an irresistible pressure to tens a brand's equity.
The 22 Immutable Laws of Marketing.
The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.
The Law of Sacrifice - You must give up something to get something.
The 22 Immutable Laws of Marketing.
The Law of Unpredictability - Unless you write your competitors’ plans, you can’t predict the future.
The 22 Immutable Laws of Marketing.
The Law of Leadership - it is better to be first than it is to be better.
Mostly you remember the one who did it first or came first.
The 22 Immutable Laws of Marketing
The Law of Hype - The situation is often the opposite of the way it appears in the press.
The 22 Immutable Laws of Marketing.