The 22 Immutable Laws of Marketing
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.
The Law of Candor - When you admit a negative, the prospect will give you a positive.
The 22 Immutable Laws of Marketing.
The Law of Line Extension - There is an irresistible pressure to tens a brand's equity.
The 22 Immutable Laws of Marketing.
The Law of Hype - The situation is often the opposite of the way it appears in the press.
The 22 Immutable Laws of Marketing.
The Law of Failure - Failure is to be expected and accepted.
The 22 Immutable Laws of Marketing.
The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
The 22 Immutable Laws of Marketing
The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.
The 22 Immutable Laws of Marketing.
The Law of the Opposite - If you’re shooting for second place, your strategy is determined by the leader.
The 22 Immutable Laws of Marketing.
The Law of Category - If you can't be first in a category, set a new category you can be first in.
The 22 Immutable Laws of Marketing.