The 22 Immutable Laws of Marketing
The Law of Hype - The situation is often the opposite of the way it appears in the press.
The 22 Immutable Laws of Marketing.
The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.
The 22 Immutable Laws of Marketing.
The Law of Perspective - Marketing effects take place over an extended period.
The 22 Immutable Laws of Marketing.
The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
The 22 Immutable Laws of Marketing
The Law of Division - Over time, a category will be divided into two or more categories.
The 22 Immutable Laws of Marketing.
The Law of Candor - When you admit a negative, the prospect will give you a positive.
The 22 Immutable Laws of Marketing.
The Law of the Opposite - If you’re shooting for second place, your strategy is determined by the leader.
The 22 Immutable Laws of Marketing.
The Law of Duality - In the long run, every market becomes a two-horse race.
The 22 Immutable Laws of Marketing.
The Law of Resources - Without adequate funding, an idea won’t get off the ground.
The 22 Immutable Laws of Marketing.