Strategy Tings
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Dieter Rams
In traditional strategy, the ‘therefore’ logic chain is much shorter. In creative strategy, ‘therefore’ stretches and leaps, but a good strategist can help a client understand why the leap is happening.
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
When you ask people to tell you about love, they tell you about heartbreak.
Ads do not need to reflect the target audience. They need to appeal to them
Ads do not need to reflect the target audience. They need to appeal to them
