strategy scrapbook

Give creative feedback like a pro.
With this simple framework.
There are three levels of creative feedback that we’re looking for; head, heart, and body feedback.
Head feedback
You want to question the goal, the problem we’re trying to solve, or whom we’re targeting.
You’ve got feedback for the brief.
In most cases this will require a rebrief.... See more
when brands try to ‘champion’ culture

Asking questions | Are.na
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image.png | Are.na
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Alex M H Smith on LinkedIn: How I Write the Ultimate Strategy Document | 68 comments
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