sports & culture
fka twigs creative directing on collection type beat
sports & culture
fka twigs creative directing on collection type beat
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way: the publicity image steals her love of herself as she is, and offers it back to her
... See moreRoger Federer on how art can be a byproduct of a commitment to a different goal:
"Beauty is not the goal of competitive sports, but high-level sports are a prime venue for the expression of human beauty. The relation is roughly that of courage to war."
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