Sales
15) If your competitor could've written the sentence, cut it.
...what attracts human attention is change. ...if the temperature around you changes, if the phone rings — that gets your attention. The way in which a story begins is a starting event that creates a moment of change.
Andy Raskin • The Greatest Sales Deck I’ve Ever Seen
Your headline should attract and connect, your body copy should empathize and persuade, and your call to action should spell out the specific action you’d like them to take next.
Liam Veitch • Stop Thinking Like a Freelancer
18) Great copy reads like your customer wrote it. Talk to them.
Over half of customer loyalty is a result not of what you sell, but how you sell
Matthew Dixon & Brent Adamson • The Challenger Sale
In a marketplace of me-too offerings, people don’t seek features and benefits so much as tribal identity.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Ideas related to this collection