Rethinking Social Media & Content Creation

Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”

Social media has also proven to simply not be that efficient in terms of matching high quality content with a relevant audience. Just because people can easily distribute content to their friends or friends of friends doesn’t mean that that content will be interesting or relevant to the consumer. This is why, over time, social networks have started... See more

Curation is so deeply under-explored on the Internet in my opinion. It sits right in between consumption and creation and is the perfect bridge between the two, allowing us to actively engage with what we consume to then produce work from this saved knowledge.

Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison, crea

... See more

Well, one explanation I liked quite a bit was recently written by Wall Street Journal columnist Christopher Mims, who argued that social media isn’t dying, but changing into broadcast media. The majority of the content we see on a daily basis is now made or shared by a small professional class of users, known as the creator economy. Which is making... See more

We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.

We are so focused on evaluating our social networks and broadcast platforms from a distribution perspective that we often forget to analyze the other side of the two-sided content marketplace: creation. But our current internet culture is as much driven by frictionless distribution as it is by frictionless creation.

Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more

3.Content creators/users are digital asset owners. This idea here is critical. As time goes on, users become increasingly empowered with more access to information and therefore better able to control and be in charge of future technology advances.