Readwise Highlights

Every assignment would be delivered in five versions: A three page version, a one page version, a three paragraph version, a one paragraph version, and a one sentence version.

Focus on the IRR, not the margins. Margins are an output, not an input.

I have been crucified with Christ. It is no longer I who live, but Christ who lives in me. And the life I now live in the flesh I live by faith in the Son of God, who loved me and gave himself for me. (Galatians 2:20)

Affect (influence) vs. effect (accomplish)

• Compliment (praise) vs. complement (go well with)

• Discreet (careful) vs. discrete (distinct)

• Its (possessive) vs. it’s (it + is)

• Principle (rule) vs. principal (authority figure)

• They’re (they + are) vs. their (possessive) vs. there (adverb of place)

• Venomous (having a toxic bite or sting) vs. poison

Emotions are one of the main things that derail communication. Once people get upset at one another, rational thinking goes out the window.

The only way to build wealth is to have a gap between your ego and your income.

Step 1: Kick off your Accusation Audit™ with a statement like this: I’m getting ready to ask you a question that’s going to make your day a lot harder. After you’ve made your statement, use Dynamic Silence™ to make sure your words land. In most cases, the clerk will flinch or blink and look up to the side before telling you to go on.

Step 2: Continu

One: You have to train yourself to notice things. It's not 100% natural at first – it certainly wasn’t for me – but raising those antennae is a very worthwhile thing to do. And it snowballs: once I got started taking notes, I ended up taking more and more of them.

Two: Be very liberal about what you keep. If you're going through your notes, cross ou

The goal is to identify what your counterparts actually need (monetarily, emotionally, or otherwise) and get them feeling safe enough to talk and talk and talk some more about what they want.