Re-Framing

Framing describes a process of giving some ‘aspects of a perceived reality’ more prominence in a way that promotes a particular problem definition, cause, moral evaluation, and treatment (Entman, 1993)

A key shift in consciousness is when one learns to break frames. This does not mean to discard them, but rather to recognize that every frame is in need of constant updating. In order to allow the updating of any frame, we must remove any sense of identity from that frame.