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Most people want to be fit, most people aren’t.
Most people want to build a successful business, most people won’t.
Most people want to be the best version of themselves, most people aren’t.
Most people have dreams they want to fulfill, most people won’t.
Everyone wants to quit something, build something, be something, do something. Most people won
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One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
... See moreBut this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
- Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.
- If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.
- Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.
- Identify
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Ava • how to avoid half-heartedness
Ten Rules | Corita.org
corita.org“Raise your words, not voice. It is rain that grows flowers, not thunder.” - Rumi