Everything about Jony Ive
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See more“Wanting to learn is far more important than being right.” - J. Ive
Jonathan Ive on Blue Peter [FULL VERSION]
youtube.com"The creative process is fabulously unpredictable. A great idea cannot be predicted."
Graham Duncan Blog • What’s going on here, with this human?
Sir Jony Ive | 2018 Hawking Fellow | Cambridge Union
youtube.comSir Jony Ive's 2021 CCA Commencement Honorary Doctorate Address
youtube.com"Creative process is fabulously unpredictable. A great idea cannot be predicted… Executing on quality is extremely difficult as quality takes time and care. It’s hard to argue for something that takes time when all the other parts of the business can go faster."