Everything about Jony Ive

A collection of quotes and stories from former Apple Chief Design Officer Sir Jonathan "Jony" Paul Ive KBE HonFREng RDI

An indicator has its value when it’s indicating something, but when it’s not indicating things, it should disappear.
Jony Ive, “Objectified”

From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr

Forward by Jony Ive

When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and

"The creative process is fabulously unpredictable. A great idea cannot be predicted."

From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov

Introduction by Jony Ive

This is a book with very few words.

It is about our products, their physical nature, and how they were made.

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our

Apple’s Jony Ive Full Conversation with Graydon Carter | Vanity Fair

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When you gather a large group of people, they generally want to be able to relate to one another and to be sociable. But any process that is unpredictable does not sit comfortably or naturally in a large group setting. So people come to value activities that are predictable.