principles

Scott Belsky Talk at South Park Commons

• Often designs from frustration 

• Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill 

• Taste is derived from culture and overlap of industries 

• Because of that

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

Quality is remembered long after price is forgotten

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

Great communication isn’t just about what you say; it’s about what other people hear.

Everyone has two lives and the second starts when you realize you have just one