the art of pricing
interesting pricing experiments, ideas, tools, and musings on how to get paid for your work/business/service/art/anything.
sari and
the art of pricing
Product framing often takes advantage of the brain’s tendencies to take shortcuts when estimating value
Example: A steakhouse offers three steaks of escalating value. The brain will often assume the bottom one is too cheap and the top one is too expensive, ultimately taking the shortcut to the middle option.
Steve Jobs used this pricing strategy to sell 40 million iPads:
Price Anchoring.
What it is & how to use it: 🧵
maybe we are at a "failure of imagination" point for most, if not all, consumer subscription services in how they relate to their users (pricing, everything)
Andy Weissmanx.comon subscription fatigue and opportunity to think different
After we found product market fit @Segment in Dec 2012, we nearly ran out of money because we were so scared to ask customers to pay. It took two gracious customers, a cocky sales advisor and a lot of fernet to learn the true value of our product. A 🧵 with 📸 1/18
Peter Reinhardttwitter.com
@aweissman: New Telfar pricing system drops next week
Stuff will start with the lowest prices, which will then rise over time
“It’s the opposite of a sale”
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Liked Tweetstwitter.com“Good pricing is not about the price. It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark