podcasts: past, present and future

According to an advertising agency I consulted, for example, a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income. Earning a middle-class salary by talking through a digital microphone to a fiercely loyal band of supporters around the w... See more

Podcasting is obviously a squad technology.

The Talk Tuah podcast is flopping

Almost immediately after going viral on social media as “Hawk Tuah Girl,” Haliey Welch cashed in by landing a podcast deal sponsored by online betting platform Betr.

The show’s first guest, Whitney Cummings, actually made for an entertaining episode, but since then it’s been downhill. The absurdity of the show itse... See more

The opportunity for podcasts will get much, much bigger

Podcast revenues are expected to exceed $2B in 2022. YouTube, on the other hand, generated nearly $29B in video ad revenue in 2021 alone. In other words, the video market is vastly bigger than the podcast market. As more and more podcasters turn to video, more revenue will be unlocked for thei... See more

Finding extraordinary stories on park benches

Tom Rosenthal wanders London's parks with a simple mission: find someone sitting alone on a bench and ask if they'll chat for his podcast, his podcast "Strangers on a Bench." He keeps his guests anonymous - no names, no workplaces. Listening to a few episodes hammered home the realization that there's n... See more