Platform Businesses

New in the Screenshot Essays series: Humble Giants are Unbundling the Internet: http://estromberg.com/humble-giants

I realized I made an error to FB/IG total and that the Mktg Cost line item should have been allocated to FB/IG And added $100 AOV to the title to better ground the % variable costs The story is the same, but its important to use this illustration vs OP as the mental model