O - Marketing
The Law of Category - If you can't be first in a category, set a new category you can be first in.
The 22 Immutable Laws of Marketing.
The Law of Division - Over time, a category will be divided into two or more categories.
The 22 Immutable Laws of Marketing.
The Law of the Ladder - The strategy to use depends on which rung you occupy on the ladder.
The 22 Immutable Laws of Marketing.
The Law of Leadership - it is better to be first than it is to be better.
Mostly you remember the one who did it first or came first.
The 22 Immutable Laws of Marketing
The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.
The 22 Immutable Laws of Marketing.
The Law of the Mind - It's better to be first in the mind than it is to be first in the marketplace.
The 22 Immutable Laws of Marketing.
The Law of Duality - In the long run, every market becomes a two-horse race.
The 22 Immutable Laws of Marketing.
The Law of Resources - Without adequate funding, an idea won’t get off the ground.
The 22 Immutable Laws of Marketing.
The Law of Hype - The situation is often the opposite of the way it appears in the press.
The 22 Immutable Laws of Marketing.