O - Marketing

The Law of Failure - Failure is to be expected and accepted.

The 22 Immutable Laws of Marketing.

The Law of Perspective - Marketing effects take place over an extended period.

The 22 Immutable Laws of Marketing.

The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.

The Law of Attributes - For every attribute, there is an opposite, effective attribute.

The 22 Immutable Laws of Marketing.

The Law of Hype - The situation is often the opposite of the way it appears in the press.

The 22 Immutable Laws of Marketing.

The Law of Leadership - it is better to be first than it is to be better.

Mostly you remember the one who did it first or came first.

The 22 Immutable Laws of Marketing

The Law of Line Extension - There is an irresistible pressure to tens a brand's equity.

The 22 Immutable Laws of Marketing.

The Law of Category - If you can't be first in a category, set a new category you can be first in.

The 22 Immutable Laws of Marketing.

The Law of Candor - When you admit a negative, the prospect will give you a positive.

The 22 Immutable Laws of Marketing.