O - Marketing

The Law of Acceleration - Successful programs are not built on fads. They are built on trends.

The 22 Immutable Laws of Marketing.

The Law of Duality - In the long run, every market becomes a two-horse race.

The 22 Immutable Laws of Marketing.

The Power of Loyalty.

The most loyal 50 percent of customers would pay a 25 percent premium before switching brands.

Loyal customers spend 33 percent more than new customers.

The probability of selling to a new customer is only

5-20 percent, whereas the probability of selling to an existing customer is 60-70 percent.

Customers who have an emotional conn

The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.

The Law of the Opposite - If you’re shooting for second place, your strategy is determined by the leader.

The 22 Immutable Laws of Marketing.

The Law of Hype - The situation is often the opposite of the way it appears in the press.

The 22 Immutable Laws of Marketing.

The Law of Resources - Without adequate funding, an idea won’t get off the ground.

The 22 Immutable Laws of Marketing.

25 Intangibles that add value:

1. Authenticity —> Offer the real thing.

2. Availability —> Make it easy to get anywhere, anytime.

3. Belonging —> Offer a sense of community.

4. Clarity —> Make it very easy to understand.

5. Certainty —> Remove all doubt about its benefits.

6. Control —> Put the customer in charge.

7. Curation —> Act as tastemaker on behal