O - Facebook Ads
take Facebook compliance very, very seriously.
Whoa, easy there tiger! – The Modern Marketing System
Idea #1 — Facebook primarily is a social platform, not a selling platform.
Whoa, easy there tiger! – The Modern Marketing System
Uber sells us time.
The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction.
The number one emerging thing in society in value is time...
people value time over everything..
which is why convenience and lack of friction win. - Gary Vee
Idea #3 — Speak to, and pre-quality, ideal prospects.
Whoa, easy there tiger! – The Modern Marketing System
Idea #5 — Understand the three Facebook advertising roles.
Whoa, easy there tiger! – The Modern Marketing System
Important: Be aware that advertising policies also apply to an ad’s landing page.
Whoa, easy there tiger! – The Modern Marketing System
As Facebook advertisers, part of our job is understanding the human element and creating ads that drive people to take action. But a massive part of our job is working with the algorithm.
Whoa, easy there tiger! – The Modern Marketing System
Remember: the Facebook algorithm is incredibly smart, but it is also incredibly stupid.
Whoa, easy there tiger! – The Modern Marketing System
Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.
Whoa, easy there tiger! – The Modern Marketing System
Caution