O - Facebook Ads

Facebook wants to give advertisers results, but they also jealously guard their users’ experience.

Idea #2 — Understanding the nuances of Facebook audiences is critically important.

As Facebook advertisers, part of our job is understanding the human element and creating ads that drive people to take action. But a massive part of our job is working with the algorithm.

Remember: the Facebook algorithm is incredibly smart, but it is also incredibly stupid.

Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.

Idea #6 — High-quality ideas and messaging are the most powerful tools in your toolbox.

Idea #1 — Facebook primarily is a social platform, not a selling platform.

take Facebook compliance very, very seriously.

Idea #3 — Speak to, and pre-quality, ideal prospects.