non-coercive marketing
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
sari and
non-coercive marketing
I’ve been thinking a lot about growth lately. Not growth in terms of money/status/numbers but natural thriving growth that just feels really good in your bones. Growth when the soil is just right. Growth in the right direction.
Pretty much every marketing tactic is built around treating people as a means to some end (making money). In fact, Kant struggled much of his life with the ethical implications of capitalism and wealth inequality. He believed that it was impossible for anyone to amass a fortune without some degree of manipulation or coercion along the way. Therefor
... See moremarkmanson.net • The One Rule for Life
"The economy is just smart people paying beautiful people to promote stuff to insecure people." — @ShaanVP
David Perell • Tweet
this is the fundamental dynamic that non-coercive marketing is seeking to undermine.
What Is Ethical Marketing?
youtu.beConscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Carolyn Tate • 7 highlights
a.co
you can learn a lot about growth hacking from cancer