non-coercive marketing
A new philosophy of marketing, rooted in letting go of control, and trusting people to be their own authority.
sari and
non-coercive marketing
sari and
no matter how hard we try to be humane and ethical in our small businesses, we hit a wall real fast when we’re still trying to operate within the vocabulary and architecture of conventional marketing.
Pretty much every marketing tactic is built around treating people as a means to some end (making money). In fact, Kant struggled much of his life with the ethical implications of capitalism and wealth inequality. He believed that it was impossible for anyone to amass a fortune without some degree of manipulation or coercion along the way. Therefor
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