Medium is the Message

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more

What would it look like if, in a McLuhan-esque, medium is the message sort of way, our tools said to us:

It’s gonna take you a while.

It’s normal to take a while.

It’d be weird if you made something beautiful so quickly.

The problem isn’t that you’re not working fast enough.

The problem is your expectations are not realistic.

Our AI helps you slow the ... See more

Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”

The dominance of these formats and mindset mad... See more