Marketing
All things about marketing and selling online.
Forest Linden and
Marketing
The Bandwagon Effect (also called “herd mentality”) is when people do something primarily because other people are doing it, regardless of their original feelings or beliefs.
Your customers want to make the best decisions.
They want to be on the winning side and fear missing out on good outcomes. So when faced with a choice about which products o... See more
“No argument in the world can ever compare with one dramatic demonstration.”
-Claude Hopkins
“Does anyone read Time or Newsweek (being sold to anyone who will take them) anymore? And when they disappear, who will really miss them?
The problem is that they are both slow and general. The world, on the other hand, is fast and specific. Is there a business here?”
-Seth Godin
It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty ... See more
Quiet Openings
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
Content is Fire and Social Media is Gasoline
linkedin.comfire, gasoline, oxygen
I'm really inspired by also how they were really quiet for a really long time at the beginning. They were not trying to become the next new success story on the pages of every paper. They were much more just like, "We're just going to prove through the quality of our output over time that we are doing something interesting, and weird, and different... See more