manifesto craft
notes on writing manifestos that light both yours and readers’ hearts on fire
manifesto craft
notes on writing manifestos that light both yours and readers’ hearts on fire
Any manifesto worth reading demands the impossible.
Standing for something isn’t just about writing it down. It’s about believing it and living it.
this is part of why i think many startups could benefit from a bold manifesto. helps break free from race to the bottom commodification, and re-position themselves in a more premium way.
In 1909 the Futurists refused reverence and predicted, even begged for their overthrow by the next generation: “Younger and stronger men will throw us in the wastebasket like useless manuscripts,” they cried. “We want it to happen!” Like all good manifestos, they built in their own obsolescence, clearing the way for the next vision of the future.
Be dangerous, its careful out there