Live Digital
The artful and intentional creation of space on the internet where people can gather, interact, and experience each other live.
Jessica Ryan and
Live Digital
Joshua Reader on LinkedIn: The Big Battle for Creators đ„
linkedin.com
Short-form is critical for building audience, but long-form is critical for building engagement. In the context of todayâs revenue share formulas and sponsorship models, high-quality fan engagement will be the key to long-term success as the industry continues to evolve.
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (âOld Town Roadâ) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor â most likely as an album rather than a single.
In order to imagine where the future is headed, letâs first lay out the three main steps of connection building to examine how the physical and digital worlds fare at each:
- Discovery : you find someone you want to meet, or that person finds you
- Connection : some initial contact is established
- Connection strengthening : further interactions st
Joey DeBruin âą The digital flip
More broadly, many OnlyFans creators now treat sites such as Reddit, Imgur, Instagram, TikTok, and Twitter as âfront doorsâ for OnlyFans customer acquisition.
Also: [As an aside: OnlyFans 80% revenue share rate is practical only because it does not offer App Store-based billing (which would take 15-30% of revenue off the top). In fact, neither iOS App Store nor Googleâs Play Store even allow for pornographic apps. Usually, such a ban would destroy a media platformsâ business model, but browser-based experiences are fine for viewing photos and videos and sending messages (in contrast, most games canât even run). And while apps tend to offer better user experiences and far simpler payment processes, most OnlyFans customers arenât dissuaded by the need to use a browser, nor the extra hoops involved in manually entering a credit card number (again, this is less true for casual games or ecommerce).]
To minimize churn, many benefits (e.g. back catalogues) are only available to long-running subscribers.
this is a 1996 guide on how to help someone use a computer. itâs strikingly resonant with âhow to be a parentâ, or really âhow to help anyone with anythingâ. a nice example of âthe universal within the particularâ
This is shockingly close to how we approach building internet-driven live experiences with our collaborators and clients today đ€Ż
