Kin&Co - Commercial Behaviours

"The shortest answer is doing the thing." - Ernest Hemingway

Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.

Just do the thing.

Ernest Hemingway, The Old Man and the Sea https://t.co/0NYHy3j1fb

The fundamental message of marketing must change from "we want your money" to "we share your interests".

the sooner you make an attempt despite the fear the sooner you can make an additional attempt. as you put off your initial attempt, you are putting off the entire series that would then constitute the very practice which is required to develop skill so that you no longer fear it

Best practices are rarely the best — they're mostly just cargo cult common practices.

And as more people adopt them, the more mediocre they become.

The best is usually what most people aren't willing to do.