intangible value
sari and
intangible value
To put a value on the digital world by only tallying the money that changes hands is a little like trying to place a value on sex by simply measuring the amount spent on prostitution
Rory Sutherland • Rory Sutherland: The Wiki Man
quality has no discernable metric
-miter
one of my favorite rory sutherland anecdotes is about how people complained that an elevator took too long to arrive. it would cost ~ a million dollars to make the elevators 5% faster. they solved the problem for ~$100 by adding mirrors so people groomed themselves while waiting
excellent example of creativity in problem solving. the complaint is not necessarily the solution.
Building something no one else can measure
sriramk.com
How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
INVERSION OF VALUE OF PHYSICAL TO VALUE OF MENTAL CONTENT OF PRODUCTS AND SERVICES
Dee Hockdeewhock.com