Infrastructure for Small Businesses

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.

The point of making content is to get an outcome,” he added.

The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more

But at some point you can end up stuck - feeling like every client is simply another spin of the hamster wheel. Trapped in your own constraints of client work you’re feeling like there’s a never-ending series of client projects on the treadmill. A feeling that every client is starting from zero again.