heartfelt intensity

That thing that compels you all to obsess over the details others overlook, and do it with gusto — that’s heartfelt intensity.

Put most simply, heartfelt intensity is a variety of intrinsic motivation. Not the thing a person is motivated to do but the drive underneath it all that makes them tick, so potent it puts a bit of magic behind the eyes.

Very importantly, this notion of ‘showing up with heartfelt intensity’ is not to be confused with working hard . Probably more importantly, it’s not at all asking people to work longer. It’s singularly about how you show up.