heartfelt intensity

Very importantly, this notion of ‘showing up with heartfelt intensity’ is not to be confused with working hard . Probably more importantly, it’s not at all asking people to work longer. It’s singularly about how you show up.

That thing that compels you all to obsess over the details others overlook, and do it with gusto — that’s heartfelt intensity.

Put most simply, heartfelt intensity is a variety of intrinsic motivation. Not the thing a person is motivated to do but the drive underneath it all that makes them tick, so potent it puts a bit of magic behind the eyes.